农业生产托管中组织关系演化及动力机制研究

小农户与现代农业发展的有机衔接是当前实施乡村振兴战略的关键措施，农业生产托管正是实现小农户与现代农业有机衔接的最有效途径。探究农业生产托管中组织关系的演化及动力机制可以对农业生产托管有更清晰的认识，更好地推进农业生产托管，为进一步规范农业生产托管提出对策建议。     

农地发展权流出、资本回流与区域经济增长*——基于重庆市的实证研究

[目的]以重庆市为研究区域,以农地发展权资本化的地票指标为研究对象,从理论和实证层面探讨农地发展权交易与资本要素的城乡互动关系及其对区域经济增长的影响,为进一步优化农地发展权交易政策、促进区域均衡发展提供相关建议。[方法]基于2008—2017年城乡统筹改革试验区重庆市地票指标交易的面板数据,运用要素禀赋理论和差分GMM模型从理论和实证层面分析农地发展权流出区土地与资本要素的互动关系及其对区域经济增长的影响。[结果]基于区域间资源禀赋的差异及要素相对价格的分化,在市场机制作用下,农地发展权指标将以配置效率优化为导向在不同区域间自由流动。[结论]短期内,由于资本约束,流出农地发展权的区域其经济增长会受到抑制;而当农地发展权指标资本化后,流出区获得了较为稀缺的货币资本,农地发展权流出将显著促进地方经济增长;同时,在研究时期内,由于农地发展权市场交易机制的构建,重庆市地方经济增长存在显著的收敛效应,区域间经济发展差距将会逐步缩小。     

后危机视野下福建省经济格局演变及其影响机制

［目的］后危机时代是目前我国各地区经济发展面对的一个巨大变量，也是近年来区域经济发展关注的焦点话题。［方法］选取福建省县域经济的5项指标作为解释变量，利用探索性空间分析方法和地理加权回归模型，对2010—2015年福建省县域经济格局及其驱动机制进行探讨。［结果］（1）总体上看，福建省经济空间格局变化较小，呈现东南高西北低的态势，重心向福州、莆田地区转移，省内发展均质化与极化现象并存；（2）产业结构调整与城镇化水平提升主导省内经济重心在东西方向上的移动，两者的空间格局具有相似性；（3）创新投入与金融零售业的变化主导了经济重心南北向的移动，其与各市县的经济基础和产业调整政策密切相关。［结论］在后危机时代福建省需根据市场特征推进区域协同发展、实现产业结构调整、促进区域共同富裕； 地方经济政策应与自身经济发展特征相适应，实现区域经济可持续发展。     

乡村旅游开发下农户生计适应变化与影响机理研究*——以延安市乡村旅游为例

［目的］以延安市3个典型乡村旅游地为例，结合可持续生计分析框架和适应性理论，分析农户在乡村旅游扰动下的适应策略与适应模式，定量测度不同适应模式农户的适应结果。厘清农户未来生计策略选择的影响因素及其机制，提出促进农户及乡村旅游地可持续发展的对策。［方法］通过参与性农户评估法及二元回归分析法分析影响农户未来生计策略选择的因素。［结果］（1）旅游开发造成案例地农户自然资本丧失，失地农户由务农或务工为主的单一适应方式向兼业型与非农型转变，分化为4种不同类型的农户，且各类农户在各描述指标方面差异显著。（2）农户的生计资本衡量3个社区旅游开发后的适应结果，生计资本普遍较低且内部各维度差异明显。对比4类农户适应结果可得：复合生计型>务工主导型>旅游服务型>社会保障型。（3）通过二元逻辑回归模型深入解释当下适应结果对农户未来生计策略选择的影响，物质资本、金融资本和社会资本均影响农户选择意愿，其中可借款人数是最关键的影响变量。［结论］农户在旅游开发背景下生计动态适应的影响机制为旅游开发及基于此补偿制度是农户现在生计适应活动的外部起因，按照适应类型以及收入比重，分化为4种模式农户； 现行生计适应策略使农户适应结果迥异，生计资本的储量和结构差异显著，这种差异是农户未来生计选择的直接动因； 3个社区不同类型的旅游开发模式是农户未来生计策略选择分异的推动力量。     

城市基础设施与居民消费水平——基于线上线下协同的促进机制

优化城市基础设施对于提升居民消费水平具有积极意义。交通与通讯两类基础设施对居民线上、线下消费的影响存在差异。在普及网购的同时改善城市居民出行条件，使实体店在展示产品、现场体验等方面与电商形成互补，将有助于实现线上、线下渠道的积极互动。以2011—2016年全国近300个地级市构建的面板数据进行计量分析，验证了基础设施对居民消费的促进作用，并发现当前交通、通讯两类设施的交互作用主要体现为协同效应。进一步的研究表明，以完善基础设施支持线上、线下渠道共同发展，还能够适应居民家庭年龄结构变化的新特点。上述结论说明,以完善基础设施促成渠道协同，将对全面优化消费者体验、提升居民消费水平产生重要作用。     

网约车双边用户信任机制的构建研究

目前我国网约车行业呈迅速上升之势,但在发展过程中出现了很多亟待解决的问题。本文首先介绍了我国网约车行业的背景及其发展现状,然后概述了我国网约车行业的发展历程,接着应用案例分析法对滴滴出行案例的几个社会事件进行了分析,阐述了当前网约车行业所面临的问题,最后分别从监管、技术、价格三方面提出建立用户与平台之间基于制度、认知、计算三种信任的相关建议。     

On the economic and social benefits of direct selling

The labor market has long included individuals seeking nonemployee, alternative work arrangements. Now, alternative work arrangements such as freelancing, independent contracting, and temporary contracts have entered the lexicon through the following terminology: the gig economy, the sharing economy, the YouEconomy, agile workforce, and contingent workers. There are currently an estimated 18.6 million independent contractors engaged in direct selling. This article reports the first attempt to empirically investigate and document both the economic and social impacts of direct selling in the U.S. Our findings suggest that direct selling has a consequential impact on the U.S. economy and that the direct selling experience fosters a variety of skills that benefit professional activities as well as the personal lives of millions of independent workers.     

Steering the Sales Force for New Product Selling: Why Is it Different,and How Can Firms Motivate Different Sales Reps?

This study investigates how to direct and assemble the sales force for new product selling. In a first step, the authors draw on self‐determination theory to explore and empirically test a threefold conceptualization of motivation. Results provide insights into why sales force steering works differently in the new product selling context. Specifically, results show that for new products’ financial performance, internalized new product selling motivation is more important than intrinsic and controlled motivation. In a second step, the authors show how firms can motivate different sales reps to achieve higher financial performance of new products. In doing so, they examine the interaction effects of sales reps’ predispositions and widespread firm‐steering instruments on new products’ financial performance. Results reveal that the new product sales orientation of the bonus strengthens the positive relationship between sales reps’ performance predisposition and new product financial performance but weakens the relationship between sales reps’ learning predisposition and financial new product performance. Moreover, results reveal that the new product sales orientation of the periodic review strengthens the positive relationship between sales reps’ learning predisposition and financial new product performance. A post hoc analysis shows that a differentiated steering approach that matches appropriate steering instruments with sales reps’ varying predispositions substantially enhances reps’ financial new product performance.     

Online marketing: When to offer a refund for advanced sales

Advance selling is a marketing strategy commonly used by online retailers to increase sales by exploiting consumer valuation uncertainty. Recently, some online retailers have started to allow refunds on products sold in advance. On the one hand this reduces the net advance sales, but on the other hand it allows a higher advance sales price. This research is the first to explore the overall effect of allowing a refund on profits from advance sales, identifying conditions where advance selling with or without refunds (or no advance selling at all) is best. We analytically compare the profits of three advance selling strategies: none, without refund, and with refund. We show that selling in advance and allowing a refund is optimal for products with a relatively small profit margin and small strategic market size, and that the added profit can be considerable. Our results guide managers in selecting the right advance selling strategy. To facilitate this, we graphically display, based on the two dimensions of regular profit margin and strategic market size, under what conditions the different strategies are optimal.     

森林食品产业减贫的作用机理及效应分析

首先,介绍森林食品产业减贫的作用机理,主要包括解决资源落后与发展滞后的矛盾;促进贫困地区收入增长;注重多方交流互动。其次,将森林食品产业的减贫效应分为社会减贫效应、经济减贫效应、生态减贫效应这3个部分。最后,提出加强基础设施建设与品牌宣传;增加产业联动效应;持续带动地区增收等建议,以期为政府相关部门制定政策提供决策依据。